Three Common Pitfalls in Programmatic Buying
CEO Lori Goldberg writes for Econsultancy. In 2016, 73% of advertisers’ total display budgets were spent on programmatic. With those numbers expected to rise, advertisers need... Read More
The Critical Question You Can’t Afford to Miss when Planning a Digital Campaign
CEO Lori Goldberg writes for Econsultancy. When it comes to kicking off a digital campaign, most advertisers know the importance of setting strategic and well-thought-out... Read More
Personal Data and Privacy in the Digital Healthcare Age
Silverlight Digital’s CEO Lori Goldberg writes for eConsultancy For athletes, competitors and data geeks, the opportunities to improve our health through personal data collection have... Read More
An Illustrated History of Ad Blocking, 1960 – 2016
Silverlight Digital CEO, Lori Goldberg writes for Econsultancy. History shows us that ad blocking innovation and consumer’s demand for it is nothing new. Panic over... Read More
How to Make the Most from Your Next Industry Conference Appearance
Silverlight Digital CEO, Lori Goldberg writes for EConsultancy. Programming an industry conference with quality speakers, relevant keynotes and bantering panelists is no easy task. The... Read More
When the Internet Attacks
Silverlight Digital CEO, Lori Goldberg writes for Econsultancy. In the angry aftermath of Amazon’s big Prime Day sales event, the internet’s support of the ecommerce... Read More