Google’s decision to phase out third-party cookies by 2023 has raised concerns among healthcare marketers regarding the future of digital advertising. The healthcare industry will face unique challenges in targeting healthcare providers (HCPs) without the support of third-party cookies. The removal of these cookies particularly impacts remarketing campaigns and audience data analysis. Despite these hurdles,...Read More

Join Silverlight Digital’s CEO Lori Goldberg as she hosts a special workshop kicking-off the 2019 BioPharma eMarketing Summit in San Diego. Date: May 13, 2019 San Diego Marriot La Jolla San Diego, CA Use Coupon Code SILVERLIGHT100 for a $100 discount. Early-Bird Sign-Up: Register  before 28th March, 2019 & SAVE $500 Paradigms at War: A Crash Course...Read More

Silverlight Digital’s CEO Lori Goldberg writes for PM360. The 1980s relaxing of regulatory laws around direct-to-consumer pharmaceutical advertising arrived at a time, or in response to the consumers’ desire to play a stronger role in managing their health. Meanwhile, advancements in medical science were providing life-altering innovations at an accelerated rhythm that would eventually out-pace...Read More

Silverlight Digital’s CEO Lori Goldberg writes for MobileMarketer. Unscheduled moments where people pick up their phone during downtime serve as prime opportunities for marketers to connect with consumers. There are moments every day that we reach for our phones to see what’s going on. We find these moments when we’re in line at Starbucks, in...Read More

Medical professionals are busier than ever. With 47% of doctors owning their own business, it’s common to trade time with patients over managing their medical practices. Many experience a grueling workday that can involve managing employees, digesting an abundance of new medical research, updating medical records, considering insurance and billing options, and – according to...Read More

Silverlight Digital’s CEO Lori Goldberg writes for iMedia Connection As the owner of a boutique media agency, I know the reality of leading a lean business often means leaner employee programs or perks. Smaller agencies don’t always have the budget or the bandwidth to create a specific program for women’s mentoring or to hire a...Read More

Google and Silverlight Digital partnered last week to host the first in a series of events planned by the two companies to provide focus on evolving digital advertising strategies in key markets. First up: Pharmaceutical and Healthcare. Forty-five leaders from New York’s Pharmaceutical and Healthcare digital advertising community were in attendance for a unique half-day...Read More

Silverlight Digital CEO, Lori Goldberg writes for Econsultancy.com In digital advertising, we have an uncommon ability to collect user data that’s superior to other forms of advertising data; particularly compared to what’s available in TV or print. However, merely collecting the data can be overwhelming unless a marketing anthropologist can cut through the clutter and...Read More