If the web is a global marketplace, then why is nobody searching for the niche products you sell? Low volume can’t always be solved with more hair product. In terms of digital advertising, low volume will undermine most search engine marketing campaigns before they ever get off the ground. Before you get slapped with an...Read More

CEO Lori Goldberg writes for Econsultancy.  When it comes to kicking off a digital campaign, most advertisers know the importance of setting strategic and well-thought-out goals. However, in practice, it is extremely common for agencies and advertisers to want to hit the ground running, and rush right into planning. We start all of our campaign...Read More

Silverlight Digital CEO Lori Goldberg writes for iMediaConnection. Netflix’s original series, “Orange Is the New Black” — based on the book by Piper Kerman — is precedent-setting television, not only in challenging gender roles by telling the stories of women in prison, but in its clever, unscripted digital marketing strategy. Without the promotional power of...Read More