In the ever-changing world of digital marketing, staying ahead of the curve is critical for healthcare brands looking to effectively reach Patient X. With the impending demise of third-party cookies, marketers must adapt to continue connecting with prospective patients in impactful ways. This comprehensive guide will investigate the challenges of the cookieless future and provide...Read More

Google’s decision to phase out third-party cookies by 2023 has raised concerns among healthcare marketers regarding the future of digital advertising. The healthcare industry will face unique challenges in targeting healthcare providers (HCPs) without the support of third-party cookies. The removal of these cookies particularly impacts remarketing campaigns and audience data analysis. Despite these hurdles,...Read More

NEW YORK (August 10, 2018) Silverlight Digital, a boutique, multi-channel media agency has been named a “finalist” by Medical, Marketing & Media (MM&M) in their annual, celebrated awards competition. Silverlight Digital is a finalist in two categories: Small Healthcare Agency and Young Marketer. MM&M is recognized as a leading publication and event producer in the...Read More

Silverlight Digital CEO, Lori Goldberg writes for Healthcare Business Today.   Social media is an anxiety producing endeavor for drug manufactures and healthcare providers, which is why so few even bother to enter this space. However, recent studies indicate that social media is on the move as the industry learns to adapt to vague FDA regulations...Read More

Mobile users are ready to act upon search results, offering advertisers clues on how to capture new customers Do you know what your consumers’ search habits are telling you? You don’t need to be a soothsayer to understand their priorities. In fact, they’re sharing what they want you to know through their search semantics, revealing...Read More

Silverlight Digital’s CEO Lori Goldberg writes for eConsultancy For athletes, competitors and data geeks, the opportunities to improve our health through personal data collection have never been more prevalent and affordable. I use Fitbit religiously to track my steps, heart rate and sleep patterns. I combine Fitbit with data from MapMyRun and MapMyRide, apps that...Read More

Google and Silverlight Digital partnered last week to host the first in a series of events planned by the two companies to provide focus on evolving digital advertising strategies in key markets. First up: Pharmaceutical and Healthcare. Forty-five leaders from New York’s Pharmaceutical and Healthcare digital advertising community were in attendance for a unique half-day...Read More