Our team leverages the power of Silverlight Digital to ensure that digital media plans perform. Our media team is comprised of digital display experts from top interactive agencies who have planned and bought on hundreds of branding and performance campaigns. With access to state-of-the-art research tools, data partners, and the entire world of available display inventory, our team can help your shop with:
Experience: Each member of the account management team has years of experience managing relationships and campaigns. We understand that not all clicks are created equally and always keep the primary objectives of the campaign first and foremost.
Accessibility: The account management team provides reporting at the frequency each client desires. We are also available for weekly calls to review, explain and discuss campaign performance and suggest optimizations, if necessary. We are equally adept in working with both savvy digital marketers and those new to the space who prefer a little more explanation and education.
Trust: Our clients appreciate that we look at each campaign from the brand’s POV and manage each one as if we were spending our own money. We are very conscientious of performance and ROI and will not sugar coat results. We are well informed of the numerous digital channels available in the marketplace and always present potential solutions if a campaign is not meeting its objectives.
We build customized digital media plans that efficiently and effectively achieve your campaign’s objectives. Whether your goal is to launch a new product, increase sales or a combination of both, our team will work with you to design a paid media solution(s) that will deliver strong, positive results. We do not do cookie-cutter plans, your business needs are unique and your media plan will be as well. We also do not believe in recommending tactics purely for novelty sake; for example, if we do not think mobile is the most effective way to reach your objective we will not include a mobile component in your plan just to check a box. The best media plans aren’t made from boxes, they are made by thinking outside the box.
Silverlight Digital’s team maximizes the effectiveness of your Search Engine Marketing (SEM) Campaigns – the delivery of paid text advertisements triggered by specific queries on search engines. Using a combination of industry-leading expertise and an array of both proprietary and third-party software tools, we are able to not only tailor and manage scalable campaigns to fit your goals, but also to tie search into your broader media equation.
Our SEM process consists of four key phases:
With our own in-house Trading Desk we are able to tap into an enormous amount of data that we use to buy media programmatically on your behalf. In addition to having access to thousands of audience data segments, we can incorporate your own 1st party data if available into our data management platform or DMP. Our Trading Desk gives us access to Real-Time Bidding (RTB) technology which enables us to provide you with substantially lower rates than if you were to purchase media directly from publishers. Auction-based pricing means that you will pay what the market will bear and not what the publisher would prefer you to pay. The Silverlight Digital Trading Desk has immediate access to tens of thousands of websites in the U.S. and abroad. Our Trading Desk team has been certified by the company that built our Desk’s infrastructure, so we are well versed in RTB and programmatic best practices. Another huge advantage to having our own Trading Desk is the ability to retarget audiences that visit your website but do not convert initially, thus enabling you to re-engage these “hand-raisers”.
Search Engine Marketing (SEM) – also known as pay-per-click – reaches consumers where they’re searching, placing your advertisement in the search results of Google, Bing, Yahoo and more. Highly relevant and measurable, Silverlight Digital manages your keyword strategy, ad copy, budgeting, optimization, and analytics.
Social media is a highly engaging and interactive point-of-contact with consumers. With paid ads on Twitter, Facebook, LinkedIn, Instagram, Snapchat, and other top social destinations Silverlight Digital will promote your provided digital content to create direct, 1-to-1 channels of communication between your brand and the audiences you serve.
Digital streaming audio services allow your brand to be promoted with audio ads to curated audiences and relevant demographics. Advertise on digital radio stations including iHeartRadio, CBS Radio, and Cumulus Media; target popular streaming music and podcasting services including iTunes, Spotify, Pandora, and more.
To boost your brand image online, Silverlight Digital offers display advertising that puts your message in front of your targeted consumers online. With advanced targeting techniques, display advertising is the most cost-effective way to market your brand and create brand awareness to consumers on the web.
Mobile has become ubiquitous to digital media, as users increasingly engage with digital content on their smart phone, sending response metrics through the roof. Whether it’s SMS, mobile banner ads, QR code, or location-based targeting, our team will implement the most effective tools available to reach your audience.
Search Engine Optimization (SEO) is a process that makes the advertiser’s website easily found by building compelling content that is read and shared by users, including valuable links and keyword relevancy connecting content to the website. Silverlight Digital’S SEO strategy will greatly impact your ranking in search engine results.
Programmatic is a method of real-time bidding where media agencies (like us) can bid on available and ad space across the web – in fractions of a second. Compare it to NYSE for media, but the bids are won in an infinitely faster moment of time allowing the team to focus on strategy, not process.
Video marketing has rapidly become an essential part of an overall digital marketing strategy that is irresistible to consumers. Many sites now offer ad space designed specifically for video and sites such as YouTube, Twitter, and Facebook have become increasingly popular vehicles to help promote video virally.
Analytics tell the story of how your customers interact with your ads, resulting in your desired ROI. At Silverlight Digital, all of our marketing decisions are analytics-based, meaning your campaigns are constantly optimized based on the data being received. Analytics give our customers complete transparency into each campaign.