Services

Superior Account Management

Our team leverages the power of Silverlight Digital to ensure that digital media plans perform. Our media team is comprised of digital display experts from top interactive agencies who have planned and bought on hundreds of branding and performance campaigns. With access to state-of-the-art research tools, data partners, and the entire world of available display inventory, our team can help your shop with:

Experience:  Each member of the account management team has years of experience managing relationships and campaigns.  We understand that not all clicks are created equally and always keep the primary objectives of the campaign first and foremost.

Accessibility:  The account management team provides reporting at the frequency each client desires.  We are also available for weekly calls to review, explain and discuss campaign performance and suggest optimizations, if necessary.  We are equally adept in working with both savvy digital marketers and those new to the space who prefer a little more explanation and education.

Trust:  Our clients appreciate that we look at each campaign from the brand’s POV and manage each one as if we were spending our own money.  We are very conscientious of performance and ROI and will not sugar coat results.  We are well informed of the numerous digital channels available in the marketplace and always present potential solutions if a campaign is not meeting its objectives.

Efficient Media Planning

We build customized digital media plans that efficiently and effectively achieve your campaign’s objectives. Whether your goal is to launch a new product, increase sales or a combination of both, our team will work with you to design a paid media solution(s) that will deliver strong, positive results. We do not do cookie-cutter plans, your business needs are unique and your media plan will be as well. We also do not believe in recommending tactics purely for novelty sake; for example, if we do not think mobile is the most effective way to reach your objective we will not include a mobile component in your plan just to check a box. The best media plans aren’t made from boxes, they are made by thinking outside the box.

Headlining Your Brand with Search Engine Marketing (SEM)

Silverlight Digital’s team maximizes the effectiveness of your Search Engine Marketing (SEM) Campaigns – the delivery of paid text advertisements triggered by specific queries on search engines. Using a combination of industry-leading expertise and an array of both proprietary and third-party software tools, we are able to not only tailor and manage scalable campaigns to fit your goals, but also to tie search into your broader media equation.

Our SEM process consists of four key phases:

1. Strategic Overview: We perform an in-depth analysis of your website, your competitors, and the market to establish a baseline for use in generating comprehensive campaigns tailored to meet your business goals.
2. Implementation: We formulate concrete goals and provide the tracking and analytics systems necessary to monitor performance.
3. Campaign Management: We analyze campaign data as well as provide insights into trends in the industry and work in conjunction with your other marketing efforts for a successful overall marketing mix.
4. Reporting: We provide detailed reports and analytical insight to give you a greater understanding of your campaign performance.

Silverlight Digital Trading Desk: Powered by Data

With our own in-house Trading Desk we are able to tap into an enormous amount of data that we use to buy media programmatically on your behalf. In addition to having access to thousands of audience data segments, we can incorporate your own 1st party data if available into our data management platform or DMP. Our Trading Desk gives us access to Real-Time Bidding (RTB) technology which enables us to provide you with substantially lower rates than if you were to purchase media directly from publishers. Auction-based pricing means that you will pay what the market will bear and not what the publisher would prefer you to pay. The Silverlight Digital Trading Desk has immediate access to tens of thousands of websites in the U.S. and abroad. Our Trading Desk team has been certified by the company that built our Desk’s infrastructure, so we are well versed in RTB and programmatic best practices. Another huge advantage to having our own Trading Desk is the ability to retarget audiences that visit your website but do not convert initially, thus  enabling you to re-engage these “hand-raisers”.